Our fascination with trucks is hardwired into our DNA. Trucks take you places. We’re not just talking about places on a map, we’re talking about places deep inside you. With one turn of a key, a truck changes you. You sit differently, you walk differently. And suddenly the world is different. Suddenly the world is yours for the taking.
On Super Bowl Sunday, we show the world why. In a big way. And on the biggest stage.
With 100 million people hanging on every second of the broadcast, we have a never-before-attempted surprise right before kickoff. This is truly innovative, disruptive and most certainly: ingenious. The spots running pre- and post-game are new edits of our Focus Group work (already over 3 MM views on Youtube); “Focus Group” – “Rugged,” “Sexier,” “Pets.” We’ll also run the 45/15 of “Theme Song.” All of the spots are a part of the Colorado’s “You Know You Want a Truck” campaign. You will see Colorado mentions throughout the game – it’s also the first time a nameplate owns the Post Game. At the conclusion, the Super Bowl Most Valuable Player also will receive an all-new 2015 Chevrolet Colorado.
We’ve Found New Roads and each and every one of you have helped pave those along the way. Be proud. Perceptions are sure to be shattered.
Be sure to tune in for the pre-game show to enjoy Chevrolet’s content. Share the spots with your friends and family on social media. Follow @ChevyTrucks on Twitter, Chevy Trucks on Facebook and #ChevyColorado to learn more.
See the NEW Focus Group Work
Brian Sweeney
Vice President, Chevrolet
Paul Edwards
Vice President, Chevrolet Marketing
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